The idea of Elate was still a seed in my brain. I was pinning images of colour, typography, textures, and packaging. I was dreaming of creating a product that people would love, because it would help them to love themselves. I was forming the idea that Elate products would have minimal packaging, and possibly even be helpful to the planet. I never want anything I create or purchase to harm any animal or person. It's about being conscious. A few years ago, I had a terrible experience that has stuck with me. I made purchase, and when I got it home, and opened it I was left with a pile of garbage. I made a commitment to myself and the world that very day.
Today, when we think about creating new products for Elate, one of the first things on the table is: how can we make the packaging as minimal as possible, reusable, or plantable. I wanted to share the inspiration for this, a TedTalk that I watched not long after my garbage creating experience. I hope it inspires you too.
Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."