The Elate Edit
Melodie here, founder and CEO of Elate Cosmetics. I would love to share some insight on our PREP Primer, why we think it is the perfect primer for your daily makeup ritual.
When we think about traditional primers, the goal is to create a smooth canvas to apply makeup on, so it stays all day. Many primers utilize silicones to achieve this aim, which for Elate, was not an option. Silicone inhibits the skin's ability to respire, making it not an ideal solution for healthy skin day to day.
With this in mind, we formulated the Elate PREP Primer to smooth and even out the skin's surface by providing optimal hydration with vegan hyaluronic acid. This beautiful substance holds 10X its own weight in water, and provides the skin with available hydration to plump and smooth the skin's surface.
In addition to Hyalauronic acid:
Rose Geranium - balances oil production and aids red or sensitive skin.
Rosemary - an antioxidant that helps improve circulation.
Aloe - an anti-inflammatory full of essential vitamins A + C for glowing skin.
This power house combination makes PREP Primer well suited to keep your skin hydrated, and your makeup on your face!
How to apply:
After your skincare ritual, apply 3-6 drops of PREP Primer to your skin by emulsifying in your hands and pressing on the skin gently. Wait a few minutes before applying your next cosmetic to allow the hydration to sink in.
Missed our IG Live all about PREP? Watch the video here on our IGTV Channel: