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Our most loved beauty essentials

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We’re for intentional beauty bags that minimize waste and maximize your joy. Invest less energy and money on lipsticks you’ll never wear, and create a beauty ritual that nurtures you—and the planet.
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Best Seller
Essential Mascara vegan and cruelty free waterproof brown mascara +caption_Meagan is wearing brown mascara #shade_Brown_|_Deep_Brown
Essential Mascara

Water-Resistant Mascara

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Best Seller
vegan makeup primer, cruelty free skin care facial serumvegan makeup primer, cruelty free skin care facial serum
Prep Priming Serum

Smoothing Makeup Primer

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Best Seller
Refresh Foundationvegan cruelty free sheer foundation #shade_RN1_|_Light_Neutral
Refresh Foundation

Sheer Coverage Liquid Foundation

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Best Seller
Creme Concealervegan cruelty free full coverage concealer creme concealer. +caption_Amanda is wearing CN2 #shade_CN2_|_Light_Neutral
Creme Concealer

Concealer & Illuminator

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Best Seller
Lip Stickvegan cruelty free lipstick lip crayon +caption_Natasha is wearing Honour #shade_Honour_|_Medium_Neutral_Mauve
Lip Stick

Long-Wearing Lip Crayon

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vegan and cruelty free sustainable brow brush. bamboo makeup brush. eyeliner, eyebrow vegan and cruelty free sustainable brow brush. bamboo makeup brush. eyeliner, eyebrow
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Pressed EyeColourVegan and cruelty free beauty, eyeshadow, smokey eye, neutral eyeshadow +caption_Marina is wearing Beloved #shade_Beloved_|_Soft_Warm_Brown
Pressed EyeColour

High-Performance Eyeshadow