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Amplify Collection
100% of the proceeds from the Amplify Collection goes toward the current charity supported by our Amplify Initiative to advocate for positive change locally, nationally and globally all year round.
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What is Elate’s Amplify Initiative?
The Amplify Initiative allows our community to come together to increase the effect and efforts of Elate’s Impact programs on a local, national and global level.
This season, all contributions through our Amplify Initiative will be donated to Rainbow Refugee.
Rainbow Refugee is a Vancouver, BC based non-profit community group founded in 2000, dedicated to the advocacy of LGBTQ2I+ or HIV+ seeking refugee status in Canada through national outreach, public education, overseas sponsorship and inland asylum. Through their support and sponsorships, they are able to provide safe refugee protection in Canada for people fleeing due to persecution of sexual orientation, gender identity, gender expression (SOGIE) or HIV status.
Help us in supporting this important cause by contributing to the Amplify Initiative through our various opportunities listed below.
How do we choose the charities for the Amplify Initiative?
The in-house Elate Impact Team joins together each year to vote on the charities and organizations that the community is most passionate about.
What we donate:
Daily:
The Elate Amplify products donate 100% of the proceeds every day to the charity of the season. Additional products are added seasonally.
Monthly:
On the 11th day of every month, 10% of all sales from the day go to the charity/organization chosen for that term.
Yearly:
Events hosted by Elate throughout the year, such as The Holiday Soiree event will donate all funds to the organization of that season.
Meaning behind the Amplify Initiative; from Elate Founder & CEO, Melodie Reynolds
“As a child growing up, my family struggled. The little luxuries were something we could not afford, trading them for necessities like food, and shelter. I developed a keen desire to make more of what little I had. to, reuse, repurpose, recycle and renew my sense of self. This is where my desire to create sustainable rituals was born.
At Elate, our goal is to educate, empower and inspire our community to feel connected to their self care rituals. Those rituals that bring you a renewed sense of self daily, and that the products you use for these rituals not only care for your body, mind and spirit, but also care for the world. Sustainable in every sense of the word.”
-Melodie Reynolds
